Comparison

Woyra vs Twilio: a Twilio alternative built for Africa

Twilio is the default, and for US and European traffic it is a fine one. Woyra exists for the teams whose users are in Addis Ababa, Nairobi and Lagos, where the default is expensive and opaque.

WhatWoyraTwilio
Verification, platform fee$0.01 per success$0.05 per attempt
Verification, all in (US SMS)$0.017$0.058
US SMS segment$0.0069$0.0079–0.0083
Lookup$0.004~$0.005–0.01
Ethiopian data residencySeparate data plane, 451 on cross-region readsNot offered
Which carrier carried the messageOn every message, with the reasonNot exposed

Twilio's figures are reference list prices from their public pricing; check them before you decide, and tell us if one is out of date.

What is different

You pay for verifications that work

Twilio Verify charges per attempt. Woyra charges the platform fee only when the code is entered, so a bad route costs Woyra, not you.

African routes are the business, not the long tail

Rates for Ethiopia, Kenya, Nigeria and their neighbours are published per country and negotiated with the carriers there, and the router is scored on whether codes convert in those markets.

One account, one key, one error format

Email, SMS, verification and lookup on one key with one idempotency header, rather than a product per acquisition.

Where Twilio is the better choice

Twilio has products Woyra does not: video, contact centre, a marketplace of add-ons and numbers in most countries on earth. If you need those today, you need Twilio. If you send codes and notifications to people in Africa, compare the two on your own traffic.

Other comparisons

Woyra vs Twilio: a Twilio alternative built for Africa · Woyra